Opportunity Assessment

Evaluating new business opportunities, launching new products, or deciding whether to enter a new market are among the most critical decisions business leaders and investors will make. 

Often the "go/no go" decision gets bogged down in company politics or turf battles, conflicting data and "analysis paralysis" or even the dreaded overconfidence of a project leader or executive that will bet the future of the business on gut feelings and outdated perspectives of the market.  

Putting the data and your company's options into strategic context and developing scenarios and action steps are at the heart of what we do!

Contexed enables better decision-making by transforming knowledge into actionable insights: 

• How big is the opportunity?
• Should we or shouldn't we?
• Why or why  not?
• If so,  How? How much? and When?