Our Team


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Paul Joseph 

With more than 20 years of marketing, sales, management and executive education experience, Paul created Contexed with the singular goal of driving performance by improving business decisions that affect growth and change. His clients and past employers range from early stage start-ups to Fortune 500 businesses primarily in technology- and knowledge-based industries. Paul balances his professional time with his commitment to volunteerism and local government. Paul has held municipal political office and served as economic development committee chair in his home town of Natick, Massachusetts for six years. He is a board member of a local non-profit and works as a community liaison and advocate for other organizations focused on substance abuse prevention and empowering youth. You can learn more about Paul at: www.linkedin.com/in/pjoseph


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Scott Laughlin

Scott is an entrepreneur with 25 years experience in marketing and branding. He has worked with many of Boston's colleges and universities, event-based non-profits such as First Night and Head of the Charles. Scott takes a holistic approach, blending value proposition, process, and customer experience to communicate brand. A firm believer in social entrepreneurship, Scott employs for-profit tactics in non-profit settings for branding, fundraising, and stakeholder engagement and has served as Vice Chair of the board at The Price Center, a Newton-based agency serving adults and teens with intellectual disabilities. You can learn more about Scott at: www.linkedin.com/in/eslaughlin


JoyceTJoyce Tarabanovic

Joyce has extensive experience in program development and management, including more than 14 years at Babson College’s Franklin W. Olin Graduate School of Business where she also served as assistant dean in the Office of Program Management and as Assistant Director of the Asia Institute. While at Babson, Joyce worked with faculty to design, develop, and deliver the school’s innovative graduate school curriculum; acted as an advisor to all students; and helped coordinate the educational experience of international graduate students. Joyce has managed and facilitated TechMark programs globally with clients including: Siemens, Infineon, Fidelity, Bose, Lucent Technologies, Dow AgroSciences, CMP Media, and McKesson.